It sounds funny, but in todays market, you have to get Back To Basics... With so many options to distract you in this industry, one can lose their direction very easily. Between residential, commercial, working with REOs, becoming a BPO agent, not to mention new construction vs. working with foreclosure sales, its no wonder this industry is so tough.

The best way to starting is by doing your due diligence. Study your target market (specific community, demographic, or income level), and know your competition (other local agents, builders) and keep up with their intentions. Once you decide to narrow down your niche to a genre, as long as you stick to your guns you WILL be successful.

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